Have you heard of the “Ugly Fruit Campaign”? A University of Edinburgh study found up to 50 million tonnes of fruit and vegetables grown in Europe were discarded because they were deemed to ugly to sell on supermarket shelves. This is despite them still having the same nutritional value and taste than their “prettier” counterparts.
As with nature, and because we make our SuperBee Wax Wraps by hand, we sometimes find some aesthetic blemishes in our wraps. These blemishes have no impact on the quality or performance of the wrap whatsoever. But we do understand that no one wants to pay full price for a wrap that is not perfect, but we hate waste. So we have come up with a range of wraps that you can buy at a heavily discounted price, but are still fully functional and equal in performance to our full price wraps. They are just our “Ugly Fruit”.
As we try a limit the amount of these blemishes through our quality control we do not have a constant and equal stock of varying designs, therefore stock will be randomly selected from designs we have on hand.
Have you heard of the “Ugly Fruit Campaign”?
Mixed 3 designs chosen randomly. No design choice.
- 100% Organic GOTS certified Cotton
- Tree Resin
- Organic Coconut Oil
||20 × 10 × 3 cm