And that is why we exist. Since 2013, The Humble Co. is leading a small revolution in personal care products – from design and manufacture to humbleness. Founded by dentist Noel Abdayem, following a period of volunteer work in Jamaica, our products are now available in more than 40 000 stores and dental clinics worldwide. All products have been designed and manufactured under the guidance and supervision of a team of dentists. Evidence-based innovations have been translated into eco-friendly consumer products that are beneficial for everyone to use, including underprivileged people living in remote communities.

We are a health & wellness company offering reliable and innovative products that are good for you and kind to our planet. We bring lifestyle into the static and traditional oral care and wellness categories. We are here for conscious and curious people who want appealing products without compromising quality and performance. With products developed by dentists and designed in Sweden, we strive for healthier people, on a healthier planet.

On our journey, we stay true to our values: professional, and simple, while keeping people and environment in mind.

 

All The Humble Co. products are characterized by a set of humble values. It is the combination of these characteristics that is unique and sets The Humble Co. products apart from the rest.

The Humble Co. Product Values (the Humble Ps):

Health/ Wellness products that enhance quality of life by improving lifestyle choices and habits. (Prevention)

Premium products with a production process and final result that provide the consumer with the sense of owning a superior quality product. (Premium)

Evidence-based innovations that are and endorsed by professionals to provide consumers with the confidence to make the switch. (Professional)

Eco-friendly manufacturing, packaging and disposal of the product for the lowest possible environmental footprint. (Planet)

Socially responsible distribution of products to help those most in need – administered by Humble Smile Foundation. (People)

Storytelling in plain and simple language as the basis for communication with the consumers for easy and meaningful identification with the brand. (Plain)

Profitability as the mechanism for driving growth and impact, while keeping products competitive and comfortable in the average consumer cart. (Profit)

Billions of plastic products

We are a bulldog in the fight against plastic oral care products. We choose to call it a fight since the world consumes more than 10 billion plastic oral care product, every year! Most of which end up in landfills and oceans. With a beautiful and simple design, The Humble Co. offers a serious alternative to regular plastic products. No disadvantages!

Ocean crime

As we seek to enjoy the beautiful oceans and beaches of the world in which we live, it is a crime to see the amount of plastic waste that litters and poisons our environment. Help reduce this – go Humble today!