Frugi are a British brand who have a story to tell and a mission to accomplish- to show that superb design, great ethics and passionate people can help to change the world! Frugi use GOTS certified organic cotton grown by farmers they trust, their outerwear is made from recycled plastic bottles and they are always exploring new ways to innovate.

 Frugi also donates 1% of their turnover to charity each year, supporting charities who are making a positive difference to the lives of little ones and partnering with Eco-Schools to inspire the next generation of eco warriors.

 In the Frugi range you’ll find everything from super soft organic cotton babygrows to co-ordinating outerwear and accessories, as well as lots of great gift ideas. All with the signature Frugi handwriting; bright colours, original prints, distinctive appliques, sustainable fabrics and clever features!