(FRUGI) Sustainability

Putting the Planet First

It’s The FrugWay!

We have a story to tell and a mission to accomplish- to show that superb design, great ethics and passionate people can help to change the world! We only use organic cotton grown by farmers we trust, our outerwear is made from recycled plastic bottles and we’re always looking for new ways to innovate and explore.

Watch our Putting People & the Planet First video series here >



Of course it’s organic!

There are so many reasons to love organic cotton, here are just a few…

  • It’s pure, gentle, soft and snuggly
  • Organic cotton feels super-soft because the fibres are left intact and not broken down by the chemicals used in the farming and processing of conventional cotton
  • It’s much kinder to babies and young children’s delicate skin. No harmful chemicals or dangerous dyes are used so organic cotton is less likely to trigger allergies
  • Organic cotton is more durable and lasts so much longer enabling you to hand it down for generations!

Find out about our certification here >

Reduce, Reuse, Recycle!

Reduce, Reuse, Recycle

Plastic pollution is a huge problem for our planet…we’re working with our suppliers to turn old plastic into something truly fantastic!

It takes 36 recycled plastic drinking bottles to make just one of our winter jackets!





How we work with our suppliers

We have factories in India, Turkey, Portugal and China all making Frugi magic!

We visit our suppliers often, work under our own Frugi Code of Conduct and have a Frugi team based out in India making sure standards are met and everyone is looked after.

You can read the Frugi code of conduct here>